Brand marketing is critical to growing your business. Good brand marketing accomplishes a couple of objectives. The first is to make consumers aware of your business. Consumers can’t purchase your products or services if they don’t know you exist. The second objective...
What Should You Do If Your Business Gets A Negative Online Review? Imagine you own a local restaurant. You probably work seven days a week and have a substantial amount of your net worth tied up in the business. Your restaurant is your baby. Now, imagine the...
Digital Marketing Lessons I get asked this question a lot. What are my biggest digital marketing lessons learned? I could probably write a book on lessons — the school of hard knocks. First let me discuss the context of digital marketing. The digital world is changing...
Outsource your business social media? If you are a small business owner who wants a social media presence, you have two simple options: do it yourself or hire someone. While this may seem like an easy choice, the factors that should inform this decision aren’t so...
